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#1 27-11-2014 08:46:37

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Date d'inscription: 27-11-2014
Messages: 6

Thanks to its endorsement by to basketball players in the country
Another brilliant marketing strategy the company adopted was to maintain affordable pricing for the shoes. Unlike other companies who also sought such endorsements but sold their products for a significant premium hoping to ride on the fame and popularity of celebrity endorsements, converse trainers uk took a contrarian route and sold its boots at a price that was affordable to the common man. This move worked wonders since the brand not only became a craze in the US but also within Europe. People were thrilled that they could get access and actually buy a brand endorsed by top professional players.

They were hitherto deprived of the opportunity of buying any of the sports professionals endorsed brands primarily due to the exorbitant pricing and yet here was a brand that was available at a price that was not out of reach for them.The strategy worked perfectly as converse dance lace Shoes had anyways built capacity to cater to the large demand and they could cater to it. Though they made shoes for both women and children, the shoes made for men became more popular. The reason was that most of the endorsements came from top men tennis and basketball players.

The basketball player that really got things started for converse uk sale was Chuck Taylor. Although the brand was ticking along nicely, in 1917 Chuck Taylor and Converse joined forces to try and combat the problem that a lot of basketball players suffered in those times - painful feet. The result of their joint effort was the Converse All Star basketball shoe, the All Star range is almost as big as the Converse brand itself, and after initial early success the All Star range has gone from strength to strength, continuing to be the most popular sports trainer in the whole world.

Over the decades several brands have attempted to steal the sports shoe crown from converse uk womens but thanks to their ongoing dedication to style and comfort the brand has remained at the top of it's game.Rather than resting on their laurels Converse has continually kept their range fresh, with the introduction of stylish enhancements to their core range such as double-tongues, slimline ox designs and the latest innovation Converse Shearling.Although the brand was bought in the 1980's by Nike.

The company continues to make and produce it's own unique designs and has seen the Converse All Star range take on added impetus in recent years, with several non-sports celebrities endorsing the brand as the most popular choice of everyday footwear.With a range of shoes to fit men, women and children of all ages converse all star ox continues to be a huge favourite amongst fashion conscious consumers. The new range of styles and eye catching colour palettes ensures that the Converse All Star brand will be around for many years to come.

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